Getting Your Content Ready For Your New Website

Last updated: December 18, 2025

Note: all of this content can also be sent in to be added after your site's live as well! Just send it to us in Live Chat.

✅ 1. Are your client testimonials up to date?

Need to get some more reviews from your past clients? Here are our tips!

We recommend asking your clients to review you on Google as well, as this can help improve where you rank in searches and will show up directly underneath your Google Business profile on the right-hand side of your Google search. Not got a Google Business page yet? Here's how to set one up!

You'll be able to add your testimonials to your site after you submit your launch form using the Testimonials Manager tool.
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Login to the Testimonials Manager

✅ 2. Bio: How are you telling your own story?

The biography or 'about' section, can be one of the most powerful pieces on your website if it's done right.

Follow our key questions to structure your thoughts as you rewrite it.

✅ 3. Past Sales

You can review the past sales that you'd like displayed on your site in the Listings Manager tool by toggling their status from 'Unknown' to 'Active'. You can import additional past sales using the MLS ID here.
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Have a lot of past sales? Feel free to send us your last 2 years of sales to add to your site, formatted in a single-column CSV file: |MLS numbers|

You can typically export a CSV file from your MLS system.

Support for: CSV Export: Victoria Matrix

Support for: CSV Export: Paragon

✅ 4. Contact list for your newsletter

  • Please send us your list as a 3-column CSV file:
    ​First name | Last Name | Email

  • OR, add the contacts directly to your Mailchimp account. Ask us for your login if you're not sure!

✅ 5. Headshot

  • Is your headshot up to date? If not, no worries - you can update it at any time, just send it over to us in Live Chat.

✅ 6. Have you purchased your domain name yet?

If not, please purchase now, you'll need it for when your new site goes live.

We recommend buying it from Godaddy, after you've purchased it, please add Avenue as a delegate so we can attach it to your new website when it's ready to go live!

✅ 7. Do you have an Instagram feed on your site?

  • We'll send you an authentication link when your site sample is ready. Keep an eye out for the link!

Learn more about creating a branding package here.