As a realtor, being able to explain who you are, your track record and your approach key to real estate. It’s your chance to tell a story to your prospective clients, and it’s worth spending some time on.
The best bios will blend your professional history with personal touches that showcase your personality. You want to strike a balance between your achievements, motivation and interests so that prospects feel they’ve got a rounded picture of you.
We know that it’s hard to write about yourself, so here’s some questions and tips to get you started. Remember, you can update your bio at any time using your free hour of support.
We recommend starting by answering the questions below & using that as the basis for your bio!
What are the key selling points you want to showcase in your bio?
Do you have any awards or achievements that you want to include?
What do you love about being a realtor?
What personal information do you want to share? E.g. family, hobbies, interests etc.
What knowledge do you have about the local community/area that sets you apart?
Do you have any specialisms (e.g. working with buyers) that you want to reference?
What is the one key point that you would like readers to take away from your bio?
Once you’ve got a list of all the things you want to communicate through your bio, then it’s just a matter of structuring these into sentences and paragraphs. As you pull this together, try to think about how it will read and appear on the page.
Here are some tips for a user friendly structure:
Keep your paragraphs relatively short ( 4-5 sentences each.)
Start with an introduction that focuses on your unique selling point, and real estate career.
Add your awards in bullet points or logos at the bottom of the bio. Then reference a couple that really set you apart in the main body.
Pepper your community knowledge & personal touches throughout. This breaks up the flow and provides relief for the reader.
Make sure to use this opportunity to provide social proof by linking to your testimonials.
Dedicate a sentence in each paragraph to emphasize what makes you different.
If you choose to write in the first person, make sure it sounds like your own voice. If you prefer the third person, add in a quote or two to speak directly to the reader.
Make it easy for people to connect with you afterwards, add your contact details, or a ‘meet for coffee’ button.
Once you're happy with the final version, just send it through to us at email@example.com and we'll update it for you!