Avenue Labs!

Last updated: December 18, 2025


Avenue Labs is the heart of innovation at Avenue. It’s our testing centre, where we try out new ideas designed to provide more value for our customers. Here at Avenue, our teams are always working on ways to make our product & service better. To do that, we regularly need feedback from you, our clients, on whether or not we’re going in the right direction!

Avenue Labs was originally set up to test some new advertising strategies. Our client marketing team wanted to explore ad types which aren’t reliant on listings to improve the results our clients were getting. (This programme is still running, testing new strategies for clients every month. Read more on exactly how that works here).

As we continue to explore ways to add value for our clients, Avenue Labs has become the centre of our testing for new ideas. We gather feedback from clients at every stage of our development process, whether we’re adding features to the Avenue Platform, trying new things in the way we deliver our existing services or looking into new ways to support clients.

We’ll always include an update on what we’re working on in our Ave-news or you can sign up here to be contacted when we have new test rounds coming up!