1. Are your client testimonials up to date?
It's important to make sure that any reviews, or testimonials that you highlight show you in the best light. It's also key to ensure that these testimonials are recent and relevant to the type of client you want to attract now. Need to get some more reviews from your past clients? Here are our tips!
We recommend updating your testimonials regularly, and showcasing your best recommendations. Try to avoid huge walls of text, and handpick your best reviews to paint your specific services in the best possible light. Avoid the vague reviews saying "she's great!" and if possible, showcase the reviews that specifically detail how you went above and beyond for your clients.
We recommend asking your clients to review you on Google as well, as this can help improve where you rank in searches and will show up directly underneath your Google Business profile on the right hand side of your Google search. Not got a Google Business page yet? Here's how to set one up!
2. How are you telling your own story?
The biography or 'about' section, can be one of the most powerful pieces on your website if it's done right. Take an in depth and unbiased look at your bio and ask yourself:
- Does this introduce me effectively to a completely new visitor to my website?
- Is this 'story' told in my own voice?
- Are the awards, experience and details mentioned up to date?
If not, it's time to rethink your biography and spend some time making sure it's representing you correctly. Follow our key questions to structure your thoughts as you rewrite it.
Spend some time on it, and ask your friends and family to look over it as well. Once it’s ready, send it to firstname.lastname@example.org and we’ll update it on your website for you.
3. Past Sales
Please send us a CSV export, or spreadsheet, with the following 2 columns: MLS#s, sold dates. You can export this CSV file from your MLS system.
Support for: CSV Export: Victoria Matrix
Support for: CSV Export: Paragon