Here at Avenue, we create advertisements on your behalf with the goal of achieving the best possible results in the following metrics:

Impressions

This figure measures the number of times a specific advertisement was seen by a user. The higher the impressions, the more people have seen your advertisement. One view equals one impression. This metric is an ideal number to focus on if your goal is to spread brand awareness. 

It’s important to note that if the same person views your ad on multiple occasions, they’ll be counted as multiple impressions. Having multiple impressions can be a good thing as it helps keep your branding at top of mind. 

Clicks

The number of times a user physically clicks on a specific advertisement. Once a user clicks on your advertisement, it’ll direct them to the landing page that was set up behind the ad. 

Click-Through Rate (CTR)

Click-through rate is the percentage of how often people who see your ad end up clicking on it. You can easily calculate the CTR of one of your ads by dividing the number of clicks your ad receives with the number of impressions. For example, if one of your ads has 10 clicks with 100 impressions, your CTR would be 10%.

Having a high CTR means that your ads are relevant and helpful to users who see them. A good CTR contributes to a good quality/relevance score. A good quality/relevance score ensures that more people see your ads compared to your competitors and at a lower cost. This score will also affect both your ad delivery and the amount of you pay for your Facebook campaigns. For example, the higher your quality/relevance score, the lower your campaign will cost.

Cost Per Click (CPC)

Behind all forms of paid advertisements, you will be charged whenever a user clicks on your ad. The dollar amount for each click varies from ad to ad. The goal is to get your CPC to be as low as possible. The higher the quality score of your ad, the lower your CPC will be. In other words, the more relevant and effective your ad is, the cheaper a click will cost you!

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