Most of our time at Avenue HQ is spent showcasing and promoting listings for our clients. When you are making listings presentations, and prospecting new clients yourself, it's important to know how to sell Avenue HQ. You've got a team of digital marketing experts behind all of your listings, make sure you take advantage of that!

Your beautiful website is the heart of everything we do here at Avenue. It offers  a professional, brand presence with a format that is ideal for showcasing properties. 

Prompted Lead Capture
All of our listing pages now have a prompted lead capture function. This appears after a prospect has been on one of your featured listings for more than 10 seconds. At this time, they are invited to submit their contact details, creating potential buyer leads for your clients. 

Read more on this tool here. 

Predefined Search Lead Capture
Your website is set up with some defined search criteria to make it easy for potential buyers to search and find homes on your website. When using these features, the predefined search lead capture tool connects you with buyers who are using your site to inform their property search. 

These leads have already been using your site to search for homes for sale in local areas.  When you follow up with these leads, it gives you an opportunity to advertise any properties you are listing to potential buyers. 

Read more on this tool here

I'm on the Build package, what should I tell my clients?
"
My website is designed to be a user-friendly resource for people searching for properties, which helps me connect with interested parties.  When people are looking at your home on my website, they are encouraged to get in touch with me.  It has some built in tools to capture the details of people just starting their property search."

For Grow clients, you can also speak to your social media marketing when trying to win new clients. Avenue creates optimised, branded adverts for each new listing, open house and price reduction listed by one of our clients. 

Facebook 

For every listing you carry, there will be a Facebook post and corresponding advert created. Our listings ads are targeted to a qualified audience based on location and other demographics. 

Got a listing with a specific target market? Just let us know, and assure your clients that your marketing strategy is tailored for them.  

All of Avenue's listing adverts are created with branded calls to action which drive traffic back to the listing page on your website. For your clients, this means your adverts tend be five to eight times more effective than non-branded adverts. 

I'm on the Grow package, what should I tell my clients?
"
I have a team of digital marketers working to advertise all of my listings. Every open house and price change will be advertised to a qualified audience on Facebook. My marketing team run branded ads with calls to actions to drive potential buyers back to my site to see your property.  

Once people are looking at your home on my website, they are encouraged to get in touch with me. My site also has some built in tools to capture the details of people just starting their property search."

Instagram
Accelerate clients also see their listings advertised on Instagram. These adverts follow the exact same structure as Facebook adverts but help you to reach an additional demographic. 

If you're listing a home which is targeting first-time buyers, this is a great resource to flag to your clients. Instagram's audience skews towards a younger age group, and having this touch-point can get your listing in front of the right demographic. 

Google Ads
If you are running a buyer-focused campaign with us, you'll be getting a steady stream of people who are just starting their property journey. This is a fantastic resource when listing a new home, and it can offer a ready audience for new listing and open house announcements. 

I'm on the Accelerate package, what should I tell my clients?
"
I have a team of digital marketers working to advertise all of my listings. Every open house and price change will be advertised to a qualified audience on Facebook. If it suits the listing, we can also target a younger demographic using Instagram. My marketing team run branded ads with calls to actions to drive potential buyers back to my site to see your property.  

Once people are looking at your home on my website, they are encouraged to get in touch with me.  My site also has some built in tools to capture the details of people just starting their property search. I have a steady stream of interested buyers coming to my website, and I'll always showcase your property in my follow-ups." 

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