What is Omnivore and why does it halt my Newsletter?

Each time an account holder imports new addresses or sends a campaign to new people, Mailchimp’s abuse-prevention system, Omnivore, checks your audience for any email addresses you haven't contacted through Mailchimp yet. The most common reason why new accounts get flagged is because Mailchimp requires more information about how you obtained your subscribers list. Once Mailchimp knows how you source your list, the violation will be lifted. This will not re-occur every time you upload a list. 

What do I need to do?

To get the violation lifted, you must contact Mailchimp (compliance@mailchimp.com). In the event that Omnivore has triggered a compliance issue, Avenue will send the initial email from inside your Mailchimp account. Once the initial email is sent you will receive a confirmation email titled “Acceptable Use Violation Detected (XXXXXX).” You DO NOT need to respond to this email. 

Note: any replies from Mailchimp will be sent to your email. We will help you with how to answer their questions with the articles below.

Why can’t you talk to Mailchimp for me?

Unfortunately, Mailchimp will only communicate with the primary email on the account. We will be able to send the first message to Mailchimp from inside your account but won’t be able to communicate with them with the same method if they reply. Replies from Mailchimp will be sent directly to your email. Correspondences from that point on must come from the Primary User’s email account (your email account).

What kind of emails can I expect from Mailchimp and how do I respond?

The first initial inquiry for the compliance issue will be sent by us from inside your account. It looks like this:

  • My MailChimp account has been flagged by Omnivore. I haven’t uploaded my list currently as I was just testing to see if my newsletter will send out. My subscribers list has been assembled over the years I have been practising my career as a realtor and consists mostly of current and past clients. This list will mostly be used to send out a monthly newsletter list. Would you be able to assist me with lifting the suspension?

The reply from Mailchimp after this initial email, will include questions on what your account will be used for and how you plan to, or have obtained, your audience (subscriber) list. Please see the questions and answers you can send to Mailchimp below:

What are the goals for your MailChimp campaigns?

Your audience will receive one monthly newsletter which gets sent out on the 15th day of each month. The goal of the campaign is to reach out to your clientele and keep them updated about the real estate market as well as new listings.

How have these contacts been collected? Please give us the URL where people sign up online, or describe your opt-in processes. If you used offline methods, please send a screenshot of any forms in JPG or PNG format only for us to review. Please translate any forms into English before creating screenshots if necessary.

Subscribers are clients and/ or family who have been clients. People have signed up and provided their email addresses on paper.

Do you plan to import and/or collect additional contacts? If so, could you describe the way the contacts were or will be collected?

New contacts will be collected from the website, there is a prompt to sign up.

In years and months, how long ago were these contacts collected; or, what is the time frame of collection (e.g. “2005 to present”)?

List has been built since I became a realtor.

Have these contacts ever been sent to using MailChimp, or any other bulk email service? If so, when was the last time the data was sent to in full?


How were individuals made aware of the fact that they would be added to your bulk email marketing audience?

Through a written agreement.

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