How to: create a custom Facebook ad
Last updated: December 18, 2025
What do I need to have ready?
1. Custom text
What would you like your ad to say?
2. An image
The image size needs to be a minimum of 1200 x 628 pxl.
The image cannot have too much text. Images with high text have a lower reach and may not run. If you are unsure of whether your image has too much text you can check by using this tool.
Check out Unsplash for free stock photos!
3. Targeting & budget
Would you like any specific targeting added to the ad? (We usually target ads to people in your current location.)
Would you like to use part of your monthly budgeted ad spend on the ad, or would you like us to charge some additional ad spend?
Need a custom ad set up? Fill out our quick request form below & the team will get it live for you!
Need a hand? You can always reach us by emailing help@avenuehq.com or on Live Chat by hitting the green icon on the bottom right!