How is my Facebook ad spend used?
Last updated: December 18, 2025
Your monthly ad spend budget is used to promote your listings and customized property search ads (ie. "Homes for sale in Seattle") that lead to pre-defined searches on your website. These represent the area you work in and the types of properties that you specialize in.
How to change your budget
We recommend a monthly Facebook budget of $50 for Grow and Accelerate users in order to generate enough traffic to your website. You can change this amount at any time by letting is know in Live Chat.
What if I don't use all of my ad budget this month?
We are committed to spending 100% of your budget by the end of the month. We run listing ads throughout the month as you get new listings, and also run pre-defined search ads so that your budget is always used efficiently. Any remaining budget will roll over into the following month.