How can I see my Facebook ad stats?

You can access your Facebook Ad stats directly in your Avenue platform! This helps you see the performance of your ads.
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Navigating to the Facebook Ads Stats Page

From the homepage in your Avenue account, click on 'Ad stats' on the left side menu.
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Under the Ad stats dashboard, toggle the drop-down menu to Facebook Ads.

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Then, select the month you'd like to view!
​Note: The stats for the current month may not be released until the end of the month, so if you don't see them right away be sure to check back later in the month.

Understanding the Facebook Stats

Once you've selected the month you'd like to view, you'll see 3 statistics displayed.
1. Impressions: These are the number of folks who have seen your ads in on Facebook
2. Click-through rate: This is the number of times your advertisement was clicked compared to your impressions

3. Cost per click: The average cost of each user interaction with your ad. (#of clicks/money spent)
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You can toggle through these 3 statistics to compare the statistics by month on the graph below. You can also see the industry averages for each statistic.
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